Beauty Queens and Empire at the WSF in Caracas
Marc Becker (NIGD) marc@yachana.org
Under the slogan “Another World is Possible,” the World Social
Forum (WSF) provides a space for political activists to reflect and
strategize on struggles for social justice, and against neoliberalism
and imperialism. Venezuela was a logical choice for this year’s meeting
since under the leadership of left-populist Hugo Chavez it has become
the world’s most serious challenge to the Washington Consensus.
Nevertheless, even while trying to build another world based on
principles of participatory democracy and social justice, internal
contradictions remain in the WSF. One of the most notable is the
weakness in maintaining gender inclusiveness. The majority of
participants in the WSF are women, but most of the presenters on panels
are men, continuing the stereotype that men are the producers of
knowledge. This raises the question of what the WSF will do to assure
more participatory democracy in terms of gender balance?
At first brush, Venezuela would seem to embody the same gender problems
that plague the WSF. Like most of Latin America, Venezuela has a long
tradition of machismo that emphasizes ideals of male authority and
female domesticity. Until 1982, women were classified as a legal minors
subject to male authority and control.
Venezuela also has an industry that creates beauty queens,
manufacturing them as other countries would cars. Since the 1950s,
Venezuela has won a record number of international beauty contests,
including four Miss Universes and five Miss Worlds, and twice it has
won both in the same year. Schools train and craft women from a young
age for these contests. The cult of beauty is supported by a massive
cosmetic, plastic surgery, and fashion industry. In 1999, Venezuelans
spent a fifth of their personal income on beauty products. Plastic
surgery in Caracas is the most profitable industry in South America.
For middle-class women, beauty contests provide a clear path for social
mobility. Yet, none of the beauty queens come from Indigenous or
Afro-Venezuelan communities. The Miss Venezuela contest helps reify
white European constructs of beauty. A wide gap also remains between
the ideals of machismo and the reality of female-headed households,
sexual violence, and high rates of illegitimacy.
A 1970s petroleum boom led to urbanization and an expansion of
education, health care, and employment that helped raise women’s status
in society. This translated into legislative changes, including a 1997
suffrage law that required 30 percent of a party’s candidates to be
women.
The election of Hugo Chávez in 1999 represented a significant advance
for participatory democracy, including increasing the role of women in
the public sphere and strengthening a struggle for gender equality.
Chávez drafted a new constitution that guarantees total social,
political and economic rights to all citizens, both women and men.
Article 88 states that “the State guarantees the equality and equitable
treatment of men and women in the exercise of the right to work.”
Sometimes called the non-sexist Magna-Carta, the constitution
incorporates non-sexist language references positions with both their
masculine and feminine Spanish forms (such as “presidente” and
“presidenta”). This makes an explicit statement that women participate
equally with men in politics.
Earlier women’s movements had splintered along class lines, and the
same was true for Chavez’s government. Poor people are more likely to
support the Bolivarian Revolution than white women who become beauty
queens, and Afro-Venezuelan and Indigenous women form a particularly
strong base of support.
At the same time, as in the WSF there is a certain gap between the
ideals of gender equality and its implementation. Chavez has set a goal
of 50 percent women in public posts, but the government continues to
fall short of that. More significantly, to the chagrin of both
supporters and opponents, Chavez withdrew the law requiring women to
comprise 30 percent of the candidates for political office.
While both the WSF and the Venezuelan Bolivarian Revolution hold out
the promise and ideals of gender equality they have fallen short of
these goals. Nevertheless, both represent a profound social
transformation which challenges discrimination, prejudices, and
injustices against women and marginalized peoples. It is difficult to
undo centuries of oppression in a few short years, but advances are
being made. Both the WSF and the Bolivarian Revolution can support and
challenge each other in the struggle for the construction of a new
humane society based on principles of social justice and gender
equality.